Keyword Research and Optimization
Keyword research is a vital aspect of SEO, allowing you to identify the specific search terms and phrases that potential customers use to find products, services, or information related to your business. Through keyword research, AIM SEO marketers gain valuable insights into search volume, competitiveness, and relevance of keywords, allowing us to optimize website meta data and content accordingly.
By aligning website content with targeted keywords, AIM helps search engines understand the relevance and value of your businesses website content, thereby improving its chances of ranking higher in relevant search queries.
What is SEO?
An estimated 8.5 billion searches happen on Google every single day. That drills down to 99,000 searches per second. Is your product or service being found in the search engines?
If your website isn’t at the top of the search results for your product or service, you are missing out on valuable traffic that could convert to sales. Getting your website to the top of search results requires ensuring it has effective search engine optimization (SEO).
SEO puts your website or web page in the best position to rank in search engine results. The better your SEO, the more likely you are to rank for a specific search query and gain visibility to your targeted audience.
Several factors are involved in SEO, with some estimating that Google considers at least 200 things when its algorithm ranks websites. These can include the use of keywords, the amount of time visitors spends on a page, the quality of content on a page, schema markup, website performance and much more.
Why SEO is Important
Any business wanting to appear in Google search results and protect their brand, needs to care about SEO. This organic traffic source significantly impacts your ability to get discovered when people search for your product or service. The easier it is for people to find you, the more likely they are to end up buying your product or service.
Practices and Techniques for SEO
As we mentioned, Google considers over 200 factors when ranking for SEO. Our experts at AIM Digital understand the significance of each factor and can optimize your website to maximize its ability to rank at the top of the search engine results page (SERP).
Among the many SEO best practices we employ are:
— Optimizing for competitive keywords
— Building relevant links with trustworthy websites
— Conducting audits to identify opportunities for improvement
— Writing quality content to boost credibility
— Optimizing for local SEO
— Technical SEO to keep your website running fast and smoothly
— Regular tracking and measuring of SEO efforts
— Optimizing for mobile SEO
Process of Performing SEO
Whether you have attempted to optimize your website for SEO and it’s not working, or you are brand new to the idea, AIM Digital has you covered with a proven process for performing SEO.
Audit
We’ll start by auditing your website to see what’s ranking, what’s close to ranking, and what should be ranking but isn’t. We’ll also do a technical audit to identify broken links and other errors negatively affecting user experience (UX). This will also allow us to check your page load time and make improvements, so your website operates as fast as possible.
Keyword Research and Strategy
After the audit, we’ll know which keywords to target and build a strategy for doing so. This may include updating copy on your website and creating blog posts around specific keywords. We’ll develop a plan that will implement keyword research effectively so you can start ranking for competitive keywords.
Technical SEO updates
We’ll help to speed up your website’s load time and address any other technical issues, such as broken links, error codes, and other issues.
Off-page SEO
We’ll help increase your brand’s exposure by linking to credible websites, crafting social media posts, adding you to local directories and citations, and leveraging influencer marketing.
Regular Tracking and Updates
SEO is not a one-time task. Rather, it’s an ongoing process that needs to be tracked and continually refined. We track your progress and offer suggestions monthly based on your website’s performance to continue improving your SEO. SEO is the long game to Pay Per Click’s short game. The history of a website’s domain, quality of backlinks and ongoing optimizations help to push the continual exponential growth of SEO.
Working with an SEO agency like AIM Digital can save you valuable time improving your search rankings so you can be found by more customers online. With locations all over the nation, get in touch with us to learn more about our SEO services.
Featured Image: Natalya Bardushka / Shutterstock
