Ready to start over? Or maybe you just need to tweak a few things? Either way, AIM has your digital strategy needs covered.
Let’s sit down together to build a customer needs analysis and determine your goals and challenges. From there, we’ll develop a strategy that you can be proud of and that we can execute. Let us help you get organized and relax, knowing your digital marketing needs are in expert hands.
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Having a website is an excellent start toward building a solid digital presence. But to fully capture your audience’s attention and ensure they can move through your sales funnel effectively, you need a digital marketing strategy.
Whether your digital marketing strategy needs some adjusting or you are brand new to the digital marketing world and need to build a plan from scratch, AIM Digital can help.
In general, a digital marketing strategy is a plan businesses develop to strategically position themselves online to maximize their reach and achieve their marketing objectives. A digital marketing strategy entails determining which online channels and digital platforms a brand should focus on for the best results.
To work, a digital marketing strategy requires concrete goals. From there, a business can determine the best path forward to achieve those goals, considering the target audience and the business’s overall objectives and budget.
A digital marketing strategy can incorporate various platforms and pathways, including organic website traffic through search engine optimization (SEO) and paid advertising on Google and social media sites.
A digital marketing strategy can save a business time and money. It’s sort of like a business plan, only it’s focused entirely on reaching marketing objectives.
Like a business plan, a digital marketing strategy is not set in stone. It will necessarily change and adjust as a business grows and evolves. For example, in the early stages, a business might focus entirely on organic digital marketing efforts to maximize budget and build more brand awareness. As the company grows and becomes more financially stable, it may branch into paid digital marketing efforts which can change more quickly and focus on lead generation.
It takes more time to develop a digital marketing strategy than to move forward without a plan. However, the process of developing a strategy will result in more clarity about a company’s target audience and market fit, leading to better marketing and other results.
Our digital marketing strategy process starts with the beginning, even for established businesses. Once we have a handle on the fundamentals, we’ll move into the more detailed work of building a strategy for long-term success.
Step 1: Market Fit
We’ll start by assessing your business’s current sales and marketing plan (if it exists). What is it, and how is it working? We’ll collect and analyze data to determine what should remain part of your strategy, what should go, and what should be added to improve your results.
Step 2: Audience Analysis
Who are you targeting, and are they the right audience for your product or service? We’ll start by looking at your current target audience and determine whether other audiences may be better suited.
Step 3: Define Goals
We’ll work with you to define your objectives for digital marketing, such as generating more leads, building brand awareness, or improving conversion rates. We’ll start with the most important goal first build a strategy that will get you the results that will be most beneficial to your organization.
Step 4: Develop A Plan
Using the insights from Step 1 and the clear goals set in Step 2, our team will create a tailored digital marketing plan designed to achieve your desired results as quickly and efficiently as possible.
Step 5: Budget Analysis
We’ll discuss the budget for our plan with you and make adjustments as needed to ensure you don’t overextend your digital marketing dollars. As your budget grows, we can add additional steps to your digital marketing plan if needed.
Ready to start capitalizing on a digital marketing strategy tailored to your brand’s audience, goals, and budget? Contact AIM Digital to learn more about our digital marketing strategy services.
Featured Image: JOURNEY STUDIO7 / Shutterstock