Control the Message
Government agencies have the unique task of maintaining public confidence, distributing information, and providing knowledge and updates. The role digital marketing plays is not only to drive revenue but rather to maintain trust and establish authority. Using a digital marketing plan, AIM benefits this sector by reducing costs and building trust with residents under their jurisdiction.
AIM offers digital marketing services for the public sector by reaching people online through different channels, be they on social media, news outlets, or website content designed to rank high in search engines. We can market activities and services online at the appropriate time and place. Awareness campaigns benefit the government by targeting people where they spend time, empowering the public and spreading important messages.