Google Local Service Ads

What is Local PPC?

Local PPC, or local pay-per-click advertising, is a digital marketing strategy that creates ads for an audience in a specific geographic location. This strategy allows you to target potential customers who are looking for business solutions like yours within a specific radius. Similar to traditional PPC advertising, businesses pay per click on the ad. 

How Does Local PPC Work?

Local PPC relies on intentional geo-targeting, local keywords, and Google Maps integration to ensure that ads are displayed to people searching for solutions within a specific geographic area.

While it continues to use the keywords typically associated with your business, it also determines where searchers are when they look for information about your industry and uses local search terms to highlight businesses in that geographic area.

Local PPC works through several strategies:

— Geo-fencing

— Geo-targeting

— IP address and GPS tracking

— Targeting relevant local keywords

Where Do Local PPC Ads Appear?

Local PPC ads are most often displayed on search engine result pages. They are typically displayed at the top or to the side of the unpaid results, giving them high visibility to users. However, local PPC ads may also appear on social media. 

Platforms Used When Managing Local PPC Campaigns

Local PPC campaigns use common platforms like Google Ads or Facebook Ads. Depending on where you want your ads to appear and the platforms you focus on, we may also use solutions like Semrush for neater strategy organization when you work with AIM Digital.

What Can Local PPC Do for Local Businesses?

Local PPC offers several advantages for local businesses. It allows for highly targeted results based on geographic area, making it much easier for businesses to reach customers more likely to utilize their services. In addition, it can:

— Improve overall visibility

— Raise trust in the brand

— Offer cost-effective advertising solutions

— Increase brand awareness

Local PPC can also provide faster results than other marketing types, including organic SEO solutions. Businesses can start seeing results as soon as the campaign is released, bringing traffic through their doors quickly.

Achieve Optimal Results for Local PPC Campaigns

If you want to achieve optimal results for local PPC campaigns, AIM Digital is here to help. We use a variety of solutions to improve results and help businesses achieve their goals. 

— Audience targeting: We start with determining a clear understanding of your target audience and their pain points. Who is coming to your business, and what are they looking for? We can help you identify and narrow your target market so that you can focus your ads on the people most likely to respond.

— Keyword research: We’ll help you conduct keyword research to provide a strong idea of what search terms local customers use to seek out your products and services. 

— Clear goals: Setting clear campaign goals is critical to seeing success in your marketing. At AIM Digital, we help our clients determine what they hope to accomplish and how it will fit within their available resources and solutions. 

— Ongoing testing: We will test and track your results so you can achieve optimized ROI. The internet is constantly shifting and growing, and you don’t want just to set up and forget your local PPC campaign.

At AIM Digital, we strive to help all our clients achieve the results they’re looking for as part of their local PPC campaigns–and we provide the support necessary to guide that process.